Chocolate Brand Identity and Web/Mobile Pages

Pavo means peacock in Latin and is expressed through branding language with a pattern, colors, and elegant, simple themes. The corporate pattern palette is created using a simple drop shape to express peacock feather and other patterns are created using letterforms from the main logo to create intricate yet simple patterns which subliminally connect the brand elements. This branding direction is versatile and the design system can grow without limit as demonstrated by the seasonal packaging. Simplicity blends with richness in the pattern themes inspired by Gotham typeface.

The web and mobile presence integrates aesthetic reasoning of Pavo brand with practical needs of online retail. Blog and recipe pages are created to share delicious, ambitious recipes and tips. The pleasing experience helps to retain current customer and familiarize potential customer by providing premium content and online shopping portal.